Häagen-Dazs offers a sweet alternative to escape sporting events this Summer

Summer is fully upon us, and we’re firmly into the British sporting season. Whether it’s football, tennis, or athletics, there’s something for everyone. But what if you’re not totally into all the sporting antics over the next few months? Häagen-Dazs has a place for those who want to escape the bedlam this summer. The ice cream brand is touring Manchester, London, and Edinburgh over the next few months with their Häagen-Dazs Flavour Club, which will champion alternative entertainment during a busy summer of sport.  The club will be a fun-packed entertainment space with DJs, comedians, and a disco ice cream van. The events will give people a chance to indulge in some of the much-loved classic ice cream flavours in mini tubs, buy Häagen-Dazs merchandise, and even enjoy a happy hour of free Häagen-Dazs Bites. A sweet sports alternative this summer, if we ever did hear!

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