Gymshark x Leana Deeb
Gymshark unveiled a 3D realistic mural in Shoreditch, London, featuring fitness influencer Leana Deeb wearing her headscarf as part of their “Every Strong Belongs” campaign. In less than a year, Leana has accumulated a following of 18 million on her social media channels. The installation blends paint with actual materials so that the headscarf on the mural appears lifelike. The brand proudly proclaims this as the ‘world’s first modest billboard,’ celebrating women who wear modest clothing every day.