A METAVERSE PARTNERSHIP
Gucci Town has partnered with Vans World in Roblox, to create a scavenger hunt where players collect swatches to unlock special game items. This collaboration fuses Gucci iconography with Vans footwear materials and graphics, such as checkerboard prints, to create virtual footwear and skateboarding-inspired backpacks. The scavenger hunt runs until May 13.
