THE FUTURE OF FASHION
G-Star RAW has once again demonstrated its commitment to innovation and technology with the launch of a new collection of AI-designed denim garments. Working in collaboration with the AI app Midjourney, the collection features 12 futuristic, cape-like designs that push the boundaries of traditional denim techniques. The use of AI technology has enabled the G-Star RAW team to increase efficiency, reduce waste, and experiment with bold, unconventional shapes and silhouettes. The team emphasises that while AI is a valuable tool, it is ultimately the human designers who make the creative decisions.