The fashion world is buzzing with the announcement that Future will serve as the creative director for the inaugural Lanvin Lab capsule collection. This isn’t a permanent role but a continuation of the celebrity endorsement model evolution. Lanvin Lab, an extension to the brand’s seasonal collections, is designed as a playground for guest designers from various arts to collaborate on collections. This initiative is in line with a trend within the fashion industry of music and pop culture icons taking a more direct role in design, and creative direction.
