Central Cee’s SYNA brand continues to make waves in the UK fashion scene with its latest collection, triggering the ‘Corteiz effect’ through strategic guerilla marketing. In the spirit of Halloween, Cench launched the collection at Gunnersbury Park as an immersive Halloween-themed ‘Syna Fair,’ featuring McDonald’s vans, candy floss, and fairground rides. Fans who bought items from the online drop gained admission for just 99p.
