Free espresso, yes please!

In just a few short years, the US coffee chain Blank Street Coffee has seen incredible growth in the UK, opening 13 stores in the first 6 months and adding another 15 in 2023 alone. Their innovative beverage creations have captivated Gen Z, with people all over the capital sharing their Blank Street orders or trying to replicate the famous blueberry matcha at home! As a dynamic brand that stays ahead of trends, it made perfect sense for Blank Street to partner with pop starlet Sabrina Carpenter. Her chart-topping single ‘Espresso’ spent 5 weeks at number 1 on the official UK chart. On Monday, Blank Street posted a cryptic Instagram story with an image of a lipstick print and the message ‘get here quick.’ Sabrina’s fans quickly raced to their Charlotte Street branch to enjoy free espressos served by her. American chains like Sugar Factory and Erewhon have long used musicians and celebrities to create in-store moments, and Blank Street’s initiative shows their agility and forward-thinking by seizing this chart-topping singer’s moment. 

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