Frankie Bridge and Impulse: A Scent-sational ’90s Fragrance Comeback

In a nostalgic revival, Impulse collaborates with Frankie Bridge to bring back iconic 90s fragrances, Impulse O2 & Air. The campaign leverages multi-channel strategies including earned media, influencer challenges, and dynamic social media content. Emphasising key marketing learnings, the campaign focuses on following consumer behaviour, authentically owning the trending space, and simplifying messaging. This approach, combined with strategic partnerships, successfully reintroduces classic scents to a new generation while resonating with those who cherished them originally.

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