DOMINATING THE TRACK
Heineken x Max Verstappen
Formula 1 star Max Verstappen stars in the new Heineken advert as the ‘designated driver.’ The ad promotes responsible drinking and their non-alcoholic beer, Heineken 0.0. Verstappen’s dominance on the track parallels his role in the commercial, coinciding with him setting a new record in F1 with Red Bull’s 12th consecutive victory.
