Dove x TikTok Dove’s powerful stance against unrealistic beauty standards on TikTok has earned the brand a Media Grand Prix. The ingenious campaign, initiated with the hashtag #TurnYourBack, features women turning away from the camera, with influencers highlighting the impact of TikTok’s Bold Glamour filter. According to Dove, 80% of girls are using filters by age 13, and 54% prefer their edited looks. This thought-provoking campaign is a beacon of change in an increasingly image driven world
