MUSIC X MOTORSPORTS
Seat’s premium spin-off, CUPRA and Reggaeton-pop star ROSALÍA launch the collaborative project, “abcdefg,” which draws inspiration from music, anime, and extreme sports. The collaboration is a natural fit, given that both the artist and the company hail from Barcelona and share an international mindset and appeal. CUPRA, an advocate for unconventional approaches, leads a global push to electrify motor racing and is also FC Barcelona’s official automotive and mobility partner.
