Coca-Cola and Grammy winner Rosalía have collaborated on a limited edition drink called ‘Coca-Cola Move’, marking the brand’s first release of 2023. The branding of the cans reflects the Spanish-born brand builder Rosalía’s personality and incorporates an innovative selling point – a QR code that leads to a Coca-Cola metaverse world. There, fans can explore 3D avatars and playlists in multiple languages.
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