Unilever and TikTok elevate their #CleanTok collaboration, introducing the #CleanTok Awards and a new content campaign, “Dirty Deeds: A Kitchen Crime.” This partnership, initiated in June, has propelled the hashtag #CleanTok to 98.5 billion views and boosted Unilever’s Cleanipedia portal with a 30% rise in web traffic. The awards will celebrate innovative ‘clean’ influencers on TikTok, while the content campaign, developed with creator Sam Cotton, features a soap opera-style series.
