Carlsberg launch football focussed hat activation

No one enjoys getting drenched by a cold pint while celebrating a big football win. Enter Carlsberg’s latest innovation: a stylish, water-resistant bucket hat designed to keep those stray beer sprays at bay! To launch this must-have accessory, Carlsberg delivered the hats in stunning gift boxes to UK football influencers like Laurence McKenna and Savage Dan. The influencers created engaging reels showcasing both the hat and the beer-splashing antics, cleverly inserting Carlsberg into the football conversation without needing an official partnership with the England team or the tournament. Carlsberg has a legendary history of football sponsorship, especially with Liverpool FC over the past three decades. Now, their new bucket hat adds another exciting chapter to their football legacy.

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