In a bold Halloween stunt, Burger King invites customers to “Come as a clown, eat like a king,” offering a free Whopper to anyone dressed as a clown for the night. The campaign took a playful jab at rival McDonald’s mascot, Ronald McDonald, using the hashtag #ScaryClownNight. Inspired by the year’s trending clown costumes and the hit horror film ‘It,’ the campaign made a significant impact, garnering 2.1 billion impressions and $22.4 million in earned media, along with a prestigious Graphite Pencil award from D&AD.
