WHAT’S NEW?
Burberry is now in the hands of a new creative director Daniel Lee, who has set out to guide the iconic brand into a modern era. The first steps include the brand’s new logo, and a collaboration with the iconic British rapper Skepta, this marketing tactic has certainly created a buzz in the fashion and music industries. This is a bold statement about the brand leader’s commitment to innovation and his vision to keep their marketing strategies culturally connected. The new logo, which is integrated with Skepta’s, embodies the spirit of the brand’s modern aesthetic while also honoring its rich heritage.
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