Budweiser and Notorious B.I.G: Celebrating 50 Years of Hip-Hop with ‘Word Up!’ Relaunch

50th YEARS OF HIP-HOP

Budweiser x The Notorious B.I.G

Global brands continue to celebrate the 50th Anniversary of the birth of Hip- Hop and its cultural impact. Budweiser is one of them, the brand has teamed up with The Notorious B.I.G Estate  to relaunch legendary Hip-Hop magazine ‘Word Up!’. The collectible magazine included exclusive handwritten lyrics and rare photos of Biggie himself.