Beats by Dre unveils its latest campaign, “The King & The Viking,” starring NBA icon LeBron James and Manchester City’s Erling Haaland, who is the brand’s newest ambassador. The campaign is accompanied by a short film that delves into the pressures of athletic excellence and the importance of family legacy. Both Savannah James and Alfie Haaland, family members of the stars, share empowering messages in the film. LeBron’s family also makes history by becoming the brand’s first-ever family signing.
