Bacardí x DJ Premier x Don Toliver
Renowned hip-hop producer DJ Premier and contemporary rapper Don Toliver take centre stage in Bacardí’s latest commercial, which debuted at the 2023 MTV Video Music Awards. This nostalgic ad pays homage to hip-hop’s 50-year journey and its deep-rooted connection with Bacardí rum, which has featured in both music lyrics and videos throughout the years. To celebrate the significance of Bacardí being the first spirit company to sponsor the VMAs, the brand has also introduced exclusive DJ Premier and Don Toliver content, and established a retrospective hip-hop shopping experience in New York City to house their Bacardí x VMAs merchandise.
