ASOS Takes London: Inside the Exclusive Black Friday Pop-Up Store

ASOS is set to launch its first-ever physical pop-up store over the Black Friday weekend, from 23-26 November. This innovative four-storey pop-up at 11 Rathbone Place will showcase a handpicked selection from the ASOS Design, ASOS Edition, and Topshop lines, alongside brands like Nike, The North Face, and New Balance. The event, part of the ‘ASOS Your Way’ campaign, marks a significant shift for the brand, offering a unique in-person shopping experience. Visitors can enjoy an augmented reality catwalk show via Snapchat and virtually try on beauty products.

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