Aitch attending the Boss x Russell Athletic launch during Milan Fashion Week

Boss teamed up with Russell Athletic for a second season to present the brand’s new Spring 2022 sportswear collection. Hosted at the Kennedy Sport Center in Milan and taking the world of baseball as inspiration, the live-streamed show created an immersive experience for audiences through the use of mascots, cheerleaders and food trucks. We enjoyed being part of such a highly anticipated show, activating with an exciting UK talent.




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