Aaron “Medic” Chamberlain x Kia x League of Legends
British League of Legends caster Aaron “Medic” Chamberlain joins forces with car manufacturer Kia in the “Tilt-Proof Challenge” campaign. Kia, as the main sponsor of the League of Legends EMEA Championship (LEC), recruited four gamers from across Europe to test drive their EV6 GT electric car. If any of the gamers could remain seated upright without tilting in their seats during the test-drive, they would get to keep the car. Chamberlain commentates on the challenge which was released to audiences across Instagram, TikTok and Twitch.