A$AP Rocky shows us what a luxurious Father’s Day looks like

The association between global rap stars and luxury designers is nothing new. From the 90s hip-hop culture that embraced fashion icons like Versace, Fendi and Gucci, to contemporary times where Pharrell Williams has taken up the position of Creative Director at Louis Vuitton, the bond has always existed. On Father’s Day, Bottega Veneta teamed up with A$AP Rocky to launch the heart-warming ‘Portraits of Fatherhood’ campaign. In the campaign, Rocky celebrates fatherhood with black-and-white portrait images of his two sons, RZA and Riot, whom he shares with global superstar Rihanna. Accompanied by a short film, which the rapper himself musically directed, the campaign highlights some of the sweet, everyday moments shared between A$AP and his sons. The campaign was not only a heartwarming tribute to fathers but also marked a significant milestone in A$AP’s career as he was announced as the latest brand ambassador for the Italian fashion house. 

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