FIFA x Budweiser
FIFA and Budweiser have made a surprising new deal despite previous restrictions. Budweiser, owned by ABInBev, has become the official beer partner for the upcoming World Cup in 2026. This agreement comes after FIFA initially banned the sale of Budweiser at World Cup venues in Qatar last year, with the exception of the alcohol-free Bud Zero. The decision to pull Budweiser sales was reportedly influenced by pressure from Qatar’s royal family due to strict alcohol restrictions in the country.
