VO5 / Style Edit Tutorials w/ Anne-Marie

VO5 / Style Edit Tutorials w/ Anne-Marie

The UK’s No. 1 styling brand brings personality to its new range for festival season

In continuation of their commitment to music and style, VO5 partnered with the UK’s hottest female artist to launch the brand new disruptive range of Hair Cosmetics for the festival season. Crush created personality filled Ad formats in the form of hair ‘how-to’s’ which spoke directly to the V05 audience in a way only Anne-Marie could.

Style Edit - Rebel Rose

Style Edit - Tame & Shine

Project Details

Brand VO5
Channels Digital
Featured Talent Anne-Marie
Creative Director Mike Dowuona
Brand Account Lead Jez Hughes
Creative Producer James Hazlett-Beard
Supporting Agencies Beauty Scene (PR), Mindshare (Media), Time Inc (Social)