VO5 / Instagram Stories + Snapchat Ads

VO5 / Instagram Stories + Snapchat Ads

The UK’s No. 1 styling brand takes inspiration from music for its new range

In continuation of their commitment to showcasing the relationship between music and style, VO5 partnered with the UK’s hottest female artist this summer to launch a brand new disruptive range of Hair Cosmetics. Crush created a series of interactive digital assets for Snapchat and Instagram Stories to activate the new Style Edit range.

Project Details

Brand VO5
Channels Snapchat, Instagram
Featured Talent Anne Marie
Creative Director Mike Dowuona
Brand Account Lead Jez Hughes
Creative Producer James Hazlett-Beard
Supporting Agencies Beauty Scene (PR), Mindshare (Media), Time Inc (Social)